Amazon Prime deliver first-class performance on Premier League broadcasting debut

Gabriel Jesus curled home, and heralded the slickest Amazon delivery since the last over-size cardboard box landed on your doorstep.

The world’s fifth largest corporation, owned by Jeff Bezos the world’s richest man, has dipped its toe into the world of Premier League football broadcasting, and, perhaps, shown us the future.

“Why not get two devices going,” urged commentator Guy Mowbray. One on the TV, the other game on the Ipad or phone.

No need for cumbersome TV boxes, and potentially cheaper than the usual hefty monthly sports package fees.

The best of both worlds. Speedy Christmas shopping, with a bit of Pep Guardiola on the side, on a free trial for a month.

Amazon Prime Video live stream for the first time showing Burnley v Manchester City and Crystal Palace v Bournemouth
(Image: PA)

The technical stuff can make or break such an enterprise. It seemed to go without a hitch. The TV app worked fine, although the picture quality wasn’t the best. On the Ipad it was perfect. No buffering or glitches, a no-commentator option and interactive stats.

No hassle and no underpaid white van delivery drivers in sight.

Just a ready-made, well-remunerated team of familiar presenters and pundits bought in for the month.

And no debut night nerves on show. At Burnley, stylish anchor Gabby Logan was making viewers feel at home.

At Burnley, Gabby Logan presented the action with the help of Alan Shearer, Roberto Martinez Nigel De Jong
(Image: primevideosport/Twitter)

It was strange seeing chief pundit Alan Shearer outside the Match of the Day studio.

He knows all about eye-catching debuts, having scored a hat-trick as a 17-year-old for Southampton.

Assured Eilidh Barbour hosted at Crystal Palace, with co-commentator Jermaine Jenas going live with an old-school mic and Motty-style leather gloves.

New viewing platform method, reassuringly old-school.

General view as an advertising board displays an Amazon Prime related advert
(Image: EMPICS Sport)

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Amazon paid £90m for the rights to screen 20 Premier League games this month, and then 20 per season for the following two campaigns. Six more follow suit on Wednesday night, two on Thursday and another 10 over the festive period.

Where will this leave the fan? Amazon is effectively free to air if you log in with a month-long trial, a loss leader for their domination of logistics.

Will they decide to take it a stage further and blow Sky and BT away in a bid for the main chunks of games at the next rights’ auction?

Wherever it leads, Amazon Prime delivered.

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